Special to the Boston Globe:

F & L Co. Inc., of Carson, California has selected Aliveweb.com of Bryantville, Massachusetts to build their international cyberspace business. F&L is the second largest USA distributor of Valvoline
Mil-Spec and QPL coatings for the automotive and manufacturing industries. With a growing network of affiliates around the globe, F & L intends to become Number 1 for the Valvoline division of  Ashland Oil & Refining. Aliveweb.com  was founded by John G. Mueller in 1995 after he was forced into early retirement by a severe hearing loss.

“This is a big project!” says Mueller of Aliveweb. “It involves cataloging over 400 chemical compounds and a complex variety of applications plus virtually the entire Valvoline Petrochemical Catalog and creating a customer friendly WWW presentations in English and Spanish. French and German versions will be available later this year and eventually Japanese and Chinese.”

“Now an engineer on a mountain in Bolivia can find exactly the product he needs from a name he can trust and through the express air freight systems of UPS and others can have it in hand within as little as 24 hours. Though just launched inquires from around the world are flowing in daily by fax, phone and Email. They range from oil jobbers seeking to become affiliates to nuclear power plants seeking tank cars of products.”

“In the real world its just not about price. Its about service reliability and trust. Long before I became a computer professional I was an industrial sales professional. My presentations are designed for an international industrial audience. Animation's and graphics are the true universal languages. I stay as far away from the “icy-slick” templates as I can get. F&L deals with real people working in a tough environment. If you have a million dollar piece of equipment that's running in the red zone (overheating), you'll invest whatever time in takes to find the right solution . And it’s OK to have some fun doing it.” added John.

View this presentation in English, in Spanish
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